The USD 43 Billion Aditya Birla Group is a global, diversified conglomerate with employees of 42 nationalities spread across 36 countries. Every year, the ‘Chairman’s Awards’ recognises a select set of individual achievers as well as businesses and functions which define excellence for the Group. The ABG Awards App, developed by Fountainhead Digital MKTG has been the centre of engagement related to the awards, while also serving the purpose of extending the reach of the awards, far beyond the select few from corporate offices and senior leadership. The app is a dynamic, ever-changing and ever-surprising entity with event information, galleries, engagement activities and integration with Confee and the Fountainhead Traveler.
The engagement activities include:
– A wall of cheer for colleagues to send wishes and encouragement to those who have been nominated for various award categories
– ABG’s got talent: A group-wide employee talent activity powered by Limelyt
– Web Bingo: Bringing together the entire group on a relatable and nostalgic platform of Bingo
– Multiple games like Left Right Left, Voyages and Origins
– An Augmented Reality adventure to discover facts and goodies all around the group offices with geographically customised content
– Bonanza: A fun referral system which encourages users to download the app while rewarding those who best promote the app among their peers