ABG Voyages

Voyages is a game format created by Fountainhead Digital MKTG that engages employees around the history and legacy of a business. In Voyages, employees embark on an exploratory voyage as sea captains with all the milestones visualised creatively and made byte-sized for easy consumption and understanding. For the USD 43 Billion Aditya Birla Group, Voyages brought its global employee base together to learn, appreciate and celebrate the Group’s legacy, and excitedly look forward to the great leaps of growth in the future.. Voyages brings out the childlike curiosity of the player through its gameplay and design while also engaging them in a structured learning program that can be customised to specific segments of users and lead into a measurement and rewards system.