Aditya Birla Capital – Engagement App

Aditya Birla Capital is a business of the USD 43 Billion Aditya Birla Group, which consolidates the entire spectrum of financial services under one business. As part of their Rewards & Recognition Program for employees, Fountainhead Digital MKTG worked with Aditya Birla Capital to create a platform leading up to their annual event. The app served multiple purposes and was customised as per the stage of the program as well as the user segment which accessed it. The app had many engaging activities, right from personalised information to a series of fun games (including Fountainhead Digital MKTG’s ‘Web Bingo’ game) to live engagement at the event using Livelike.