Nuvo

Aditya Birla Nuvo was one of the key holding entities for multiple businesses of the USD 43 Billion Aditya Birla Group. The need for presentation of the entity to investors and media required a clear and advanced content segregation and information architecture, with multiple means of content management for specific sections and financial information. Thus, the required portal needed to go beyond the traditional corporate website approach and have a more complex means of content management, segregation, updating and presentation. Fountainhead Digital MKTG engaged with Aditya Birla Nuvo in a comprehensive exercise of content structuring and design, covering large amounts of complex financial information and investor communication. The exercise culminated in a UX approach which met clear presentation needs, in a manner that was convenient and relatable. This UX approach was then translated into a cross-device compatible design that reflected the brand theme of the Aditya Birla Group, while also incorporating a distinctive twist to signify the nature of the businesses of Nuvo. The technology powering the portal was built to allow for easy access, understanding and rapid updating of information.