A US $41 billion (Rs. 2,50,000 crore) corporation, the Aditya Birla Group is in the League of Fortune 500 with over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenues flow from its overseas operations spanning 36 countries. The Group is a diversified conglomerate comprising of businesses in cement, aluminum, textiles and fibers, chemicals, financial services, retail, insulators, mining and metallurgy, carbon black, wind power, solar power and telecom.
Each year, ABG welcomes hundreds of new employees into the ABG family. The company management wanted to greet these new members in a fun and engaging manner. They also wanted them to learn everything about the firm and its people so that they embrace the company culture while seamlessly integrating themselves in the process.
Fountainhead Digital MKTG brainstormed and designed the ABG HR Onboarding Portal, an easy-to-access platform that innovatively converted the induction process into a creative, fun-filled activity. The portal hosts a number of features and sections that help the new members to easily browse through the various verticals of the company while understanding the company culture, and learning about its rich history.