AccessWork is a new and dynamic player in the serviced offices space. Catering to clients in the growing space created between hospitality and real estate, AccessWork provides fully equipped, one stop solutions to all office space related needs at Mumbai and Pune in India.
Being a new entry in the serviced office space, AccessWork needed to establish themselves as service that understands its customer’s needs and customises solutions accordingly. In order to achieve this, they wanted to launch a website that allows potential clients to understands the offerings and get them to come on-board.
Fountainhead Digital MKTG designed and developed www.accesswork.in, a website that showcases all of AccessWork’s office locations. We also developed the ERP (Enterprise Resource Planning) software so that customers could book and pay for their services online.
Fountainhead Digital MKTG also conducted extensive SEO and SEM campaigns that target-specific and effective in terms of acquiring leads. We used timed-bidding to bid for words related to the office infrastructure space, which further amplified AccessWork’s online marketing.
Customised landing pages were created for each of AccessWork’s locations across Mumbai and Pune, which were effective in acquiring location-specific leads.
AccessWork now has over 10 locations across Mumbai and Pune for which Fountainhead Digital acquired leads that were then converted into customers.