The Client
Pioneers in the field of Cryotherapy in India, Alchemy Life is a fitness powerhouse that hosts a diverse range of fitness programs that are tailored to boost your lifestyle and overall well-being.
The Ask
Being the only fitness center in Mumbai that offers Cryotherapy, Alchemy Life aimed to popularise and make this revolutionary fitness technology synonymous with the brand, while also highlighting their other exclusive offerings. In order to achieve this, they wanted to launch an overall campaign via a website, print media and social media channels, that allows potential clients to understand their offerings and get them to experience the new fitness trend.
The Solution
Fountainhead Digital MKTG designed and developed www.alchemylife.in, a website that showcases all the cryotherapy as well as fitness packages that are offered by Alchemy Life. Through innovative and engaging social media content, Fountainhead Digital MKTG, build a fitness community that directly reflected in the increased footfalls at the Alchemy Life Center. Busting the myths around Cryotheraphy, we build brand loyalty and advocacy.