Augmented Reality Germ-Takeover

Fountainhead Digital MKTG worked for an exploration of an initiative, looking to engage children on the topic of sanitation and cleanliness, creating a fun AR Kit and AR Core-based game – the Germ Takeover. Kids could open up the game in their own surroundings and after a quick calibration, play an interesting game of squishing germs by shooting at them through a crosshair. The AR Core and AR Kit functionality ensured that the experience was real, not dependent on markers, and based on the surrounding of the children themselves. The video here shows the pavement outside the Mumbai office of Fountainhead Digital MKTG.