Globus is one of the oldest apparel retail chains in India, with 36 stores across the country. Globus offers fashion that is affordable and yet trendy to the urban Indian, with a wide range and diverse designs for all segments.
Lacking an online ecommerce presence, Globus offered us a unique problem – use online advertising to drive awareness for a brick-and-mortar brand, in an age where online media is dominated by big ecommerce players with big budgets.
Our media team put together a media mix of online properties which had smaller audiences, but collectively formed a large base. By doing so, we were able to get competitive inventory and also a larger lead funnel, to take users through a messaging journey which would leave them with a compelling proposition of Globus.
This along with a series of exciting creatives and focussed landing pages, which were continuously A/B tested, helped drive interest in Globus’ offering, and was used to launch the Spring Summer, Festive and Wedding Collection of Globus.
The media mix was a success, leading to an all time high CTR and on page engagement for Globus.