IPTL Animated Video


The Client

The inaugural International Premier Tennis League brought together current champions, tennis legends and upcoming talent in a revolutionary format, effectively redefining tennis. Played across four countries, it was the first city-based professional tennis league in the world.

The Ask

Since the League featured a hitherto unknown format; replete with Super Shoot-outs, Power Points, Shot Clocks etc., the rules needed to be communicated to a legion of traditional tennis fans, in a clear, concise way.

The Result

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