The Client

Aditya Birla Nuvo is one of the holding companies of the USD 41 Billion Aditya Birla Group, with companies in the sectors of Financial Services, Linen Textiles and Retail, Insulators and Fertilisers

The Objective

One of the hottest names in the Indian Stock Indices, Aditya Birla Nuvo is one of the most talked about business holdings and attracts tremendous amounts of investor interest. However, their website was basic and outdated, with very limited information for investors and they relied more on emailed presentations to keep the community engaged, which was far from effective.

‚ÄčThe Solution

Fountainhead Digital MKTG conceptualised and executed a completely responsive design which did full justice to the name ‘Nuvo’ – bringing the best practices of web design along with stunning imagery together to portray complex investor information in an engaging manner while also making the content to cater to the non-investor populace.

All of the historical records and investor information of Aditya Birla Nuvo was brought together into an advanced archive (The Investor Centre), which was absolutely intuitive to access and allowed investors to view information from across categories and quarters and years.

The design and technology of the website, being absolutely mobile and tablet compatible (as is the case of all our work), ensured that investors could access any information any time.

The Results

The traffic to Aditya Birla Nuvo soared 10x times after the redesign, with user engagement in the form of time spent and pages browsed increasing close to 3x times. The information centre has also streamlined investor communication for Aditya Birla Nuvo, and brought in great efficiencies to it.

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