Opex Mobile App

The Client

A US $41 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is anchored by an extraordinary force of over 1,20,000 employees belonging to 42 nationalities. The Group has been ranked Number 4 in the global ‘Top Companies for Leaders’ survey and ranked Number 1 in Asia Pacific for 2011. The Group has also topped the Nielsen’s Corporate Image Monitor 2013-14 and emerged as the Number 1 corporate, the ‘Best in Class’, for the second consecutive year.

The Ask

The Aditya Birla Group is aiming to build competency for sustainable implementation of Operational Excellence practices and tools across businesses. The Group needed a mobile application to improve customer satisfaction and support business sustainability through a safe and healthy work environment.

The Solution

Fountainhead Digital MKTG designed and developed OpEx – a learning and skill development platform for all Aditya Birla Group employees. Here, the employees of the Group can log in to the app and develop core skills and sign up for learning programs.

​The Features

Learning Domains
A set of key domains which encompass the core set of knowledge and skills required to perform the job efficiently.

​Learning Levels

Each Learning Domain comprises of various Learning Levels to determine the extent of the domain required to perform the job successfully depending on the job role.

​Target Segment of Employees

Each course has been created for a specific segment of the organisational hierarchy.


The training methodology comprises of e-Learning modules, classroom delivery, as well as onsite training.

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