Redefining the folk music scenario in Mumbai, Paddy Fields is a two-day event that celebrates some of India’s most talented and renowned folk and fusion artists.
Paddy Fields aimed at uniting the folk + fusion music loyalists of the country while sparking conversations and reigniting the spirit of the community in order to increase ticket sales, and establish NESCO as an experiential space.
Fountainhead Digital MKTG started off by tailoring a marketing strategy that combined the essence of both, folk and fusion music to build an exceptional online identity for Paddy Fields. Exploring different formats of posts aligned with the brand’s identity, we created buzz around the event while interacting with the audience. Targeted advertising along with the right balance of media spends, amplified the reach, thus resulting in increased ticket sales.