Pranaam

Pranaam

The Client

A special initiative of MIAL (Mumbai International Airport Pvt. Ltd.), Pranaam GVK Services redefines airport hospitality at Chhatrapati Shivaji International Airport (CSIA), Mumbai. With a plethora of different packages, Pranaam GVK provides guests with a seamless and stress-free experience while travelling through the airport. It mirrors GVK’s vision of providing the highest standard of services that ensures a unique and memorable experience.

The Ask

Pranaam GVK Services aimed to increase their brand presence in the market, create awareness about their services, and establish an online identity that would directly affect the footfalls of the company.

​The Solution

Fountainhead Digital MKTG followed a meticulous social media effort that highlighted how all the services by Pranaam GVK are designed to make each person #FeelSpecial. This campaign set the tone of the brand and emphasised the personal effort taken by Pranaam GVK to ensure the convenience and comfort of its clients. We build brand presence through a series of engaging contest that gave the audience a platform to share their airport experiences as well as promote the airport as a hub of memories and emotions. The campaign built a sturdy social media presence along with amplifying the brand promise. Fountainhead Digital MKTG also designed and developed the entire interface and user experience of the Pranaam GVK website that showcases all the offerings in an appealing, creative and easy manner, that ensures user stickiness and conversion.

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