Reimagine Theatre

The Reimagine Theatre was a pop up experience centre created at the annual conference for customer centricity of the USD 43 Billion Aditya Birla Group. The experience centre featured learning and illustrations of case studies from different businesses on customer centricity initiatives that were designed for an easily browsable and Experiential consumption. Attendees browsed through and ‘played through’ delightful multi-touch screens while also getting an immersive learning experience of the Reimagine customer centricity framework of the Aditya Birla Group through Virtual Reality. Read More