Store Digitization

Louis Philippe and Van Heusen are India’s top menswear brands across the segments of formal, smart casual and casual apparel. The brands have the largest retail footprint in India while also commanding a strong loyalty from customers in line with their respective positioning – “The Upper Crest” and “Power Dressing”. As part of their omni channel business strategy, Louis Philippe and Van Heusen worked with Fountainhead Digital MKTG to create an inventory segregation and display system that allows store customers, to access the entire range of a particular garment category from the corresponding section in the store through Interactive multi-touch screens. The screens also showcased the latest from the brands’ social feeds and tips to mix and match the products from that category with others and thus, upsell and lead the customer through a journey from one category to the next.