The Federation of Gujarat Industries launched the SWITCH Global Expo in February 2016, aiming to be the premier exhibition for the Electricals and Electronics Industry, bringing together the biggest ever gathering of Indian and International Players together and positioning Baroda as the hottest Electrical Hub of India.
Working closely with Fountainhead Events MKTG, Fountainhead Digital MKTG had to create the online brand destination for SWITCH in the form of a website.
Government websites follow a standard format, one that is far from engaging. Given the audacious goals of this Expo, we conceptualised, designed and developed a design which matched global standards in design and user experience. The website hosts the schedule and all details of the expo and also has a gateway for exhibitors and attendees to register in an easy to use manner – one that would cater to users from all over the country and the world.
SWITCH is well on its way to achieving its goal, having generated significant buzz in the media. The Website is the central destination for all information and serves as a hub for all online and offline promotions, and has been able to attract traffic from all over India and abroad.