Ride to Mpower

As part of Mpower’s efforts to raise awareness for mental health and in line with its core belief of a sound mind resting in a sound body, Mpower created ‘Ride To Mpower’ – a cycle ride in Mumbai that brought together pro and amateur cyclists to spread awareness for the cause and engage in an enriching community activity. Fountainhead Digital MKTG developed a microsite that launched the initiative, conveyed the intent and drove registrations. The microsite was also the hub of all promotional activities on social media as well as a comprehensive influencer campaign. Functionally, the site allowed users to register and access a panel with all their information, personalised as per the category of the user and relevance.