The SWITCH Global Expo. brought together leading Indian and Global Businesses in Power, Electrical and Heavy Instrumentation on a single platform for collaboration. Fountainhead Digital MKTG worked with the Expo. to create the digital platform to power the organisation and communication of the event. The official website comprised of not just information on the event, but also enabled exhibitor space booking, communication with the organisers and booking of event delegates as per multiple filters of preferences, relevance and attendee segmentation. A comprehensive registration system for attendees, exhibitors, sponsors and partners managed the entire logistics process seamlessly and smartly – A significant value addition for an event platform of such scale.