The 50 App

Fountainhead Digital MKTG created the 50 App as a private and exclusive engagement platform among a select audience, on the occasion of the 50th birthday of one of India’s leading industrialists. The app served as a private social network and occasion guide, with information about the celebrations, photo and video sharing features, the Fountainhead Traveler intelligent travel assistant, and a series of games and activities for different set of guests attending the celebrations. The app adapted through the days of the 2 week celebrations, culminating in being the central repository for sharing of memories and personal tributes to the industrialist.