The Aditya Birla Group is a Fortune 500 Company and one of India’s largest and most respected business conglomerates, with presence across the world and a variety of businesses ranging from Aluminium to Telecom. The Group’s Employee Value Proposition is based on the theme of ‘A World of Opportunities’ – putting forward the ability to build rich careers by traversing businesses, functions and geographies – all of which has led to a series of awards and accolades for being one of the Best Employers. The challenge presented to Fountainhead Digital MKTG was to convey this in a manner that is contemporary to help connect to a young and digitally discerning audience. Fountainhead Digital MKTG built the website ground up, covering all aspects of the company’s employer brand communication. Further the website itself, typically constrained by technological complexity of integrations, was made one of the delightful UX with parallax scrolling, high-quality icon design, rich photographic and video content, and a theme that was based on prosperity, diversity and excitement.