ABG Enterprise



Enterprise is an adaptation of the board game Monopoly that presents the familiar gameplay as a means to participate in business case studies. Fountainhead Digital MKTG created Enterprise for web and mobile, that brings together global teams of 4 each, to compete in a series of rounds in which each stage represents real business challenges or realities of the organisation. For the USD 43 Billion Aditya Birla Group, Enterprise is a group-wide competition which focuses on cross-business, cross-functions and cross-geography collaboration, and an understanding of the business realities of multiple businesses of the Group. Given this, it has brought employees together to address business cases and has become a platform to source actionable business ideas, supported by the points systems and metrics of a full-fledged Rewards & Recognition program.

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YPO Bzinga