Left Right Left is an addictive mobile app game created by Fountainhead Digital MKTG that challenges a user to balance an icon along a zig zag path for the longest time with increasing levels of difficulty. The game allows users to choose between onscreen button-based navigation via touch as well as the more engaging option of the use of the device’s gravitometer for users to tilt the device in the direction of navigation to control the icon. For the USD 43 Billion Aditya Birla Group, Fountainhead Digital MKTG developed and deployed a custom version in line with the theme of navigating through unstable/volatile markets. The game also had spots built in for trivia and learning and took the users through a learning experience with the core gameplay, reinforcing the theme of thriving in unstable/volatile markets.

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