ABG HR Onboarding Portal



The Aditya Birla Group is an ever-expanding Fortune 500 global conglomerate, with businesses as diversified as Aluminium and Telecom. New recruits had a difficult time getting inducted into the Group and understanding the various businesses and functions as well as the great legacy of the Group. The On-boarding Portal served just that purpose! Fountainhead Digital MKTG worked with the Talent Staffing & Employee Engagement team to convert a non-digital induction process into a completely gamified and engaging experience. The User Experience was primarily designed on the tenets of byte-sized learning, user-centric browsing, on-the-go accessibility, personalisation and delight. The resulting onboarding experience takes users on a ‘journey of discovery’ across the Aditya Birla Group, with easy to understand content, complete relevance to the user profile, on-demand modules for learning, and full of exciting games and quizzes! The resulting portal led to a significant drop in non-completion and in the average time of completion of the induction process, while also making it an enjoyable experience, reinforcing the candidate’s career decision to move to the Aditya Birla Group.

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