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Augmented Reality Germ Takeover

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SUMMARY

Fountainhead Digital MKTG worked on the exploration of an initiative, looking to engage children on the topic of sanitation and cleanliness, creating a fun AR Kit and AR Core-based game – the Germ Takeover. Kids could open up the game in their own surroundings and after a quick calibration, play an interesting game of squishing germs by shooting at them through a crosshair. The AR Core and AR Kit functionality ensured that the experience was real, not dependent on markers, and based on the surroundings of the children themselves.