Aditya Birla Group Digital Resurrection

Fountainhead Digital MKTG used advanced Photorealistic Character Art and cutting-edge Holographic Technology to digitally resurrect Mr. Aditya Vikram Birla, the late Chairman and founder of the Aditya Birla Group.

Client

The $48.3 billion Aditya Birla Group, a League of Fortune 500 organization with over 120,000 employees and businesses in a wide range of sectors – metals, textiles, carbon black, telecom and cement spanning 34 countries worldwide.

Objective

To commemorate the 20th anniversary of Shri Aditya Vikram Birla’s untimely demise, his son the current Chairman of the Group Mr. Kumar Mangalam Birla commissioned a tribute to him. At the annual awards event and in front of a live audience of around 1500 people Shri Aditya Vikram Birla appeared live on stage in front of his organisation and family. He delivered a three-and-a-half-minute message in his inimitable style, full of pride, energy and great ambition.

Work

The realism was achieved as a result of half a year of study and preparation that involved the Fountainhead Digital MKTG team and consultants comprising of anthropologists to study his behaviour and mannerisms. The hyper-realism was custom built for holographic media keeping the dimensions and atmosphere at the venue to deliver a surreal experience for those present.

Tech

Fountainhead Digital MKTG used advanced Photorealistic Character Art, Visual Effects and cutting-edge Holographic Technology with custom optics to deliver this project.

Aditya Birla Group Awards

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