Aditya Birla Group Onboarding

Fountainhead Digital MKTG worked with ABG to convert a non-digital induction process into a completely gamified and engaging experience to help new hires learn about the group’s businesses, functions and rich legacy in a fun way.

Client

The $48.3 billion Aditya Birla Group, a League of Fortune 500 organization with over 120,000 employees and businesses in a wide range of sectors – metals, textiles, carbon black, telecom and cement spanning 34 countries worldwide.

Objective

The Aditya Birla Group had a difficult time ensuring a consistency in the induction process across their offices worldwide. New hires had to uniformly understand the diversified businesses, functions and the great legacy of the Group. The On-boarding Portal served just that purpose!

Work

Fountainhead Digital MKTG converted a non-digital induction process into a completely gamified and engaging experience on the portal and mobile app that takes users on a ‘journey of discovery’ across the Aditya Birla Group.

Easy to understand content, complete relevance to the user profile, on-demand modules for learning, and full of exciting games and quizzes led to a significant drop in non-completion and in the average time of completion of the induction process, while also making it an enjoyable experience, reinforcing the candidate’s career decision to move to the Aditya Birla Group.

Mondelez Oreo

NEXT CASE

Mumbai

Business HQ, Solutioning
& Creative Centre

Kochi

Product Dev &
Technology Centre

Pune

XR Offshore Delivery
Centre

Paris

Europe
Business Office