Mondelez Oreo

Fountainhead Digital MKTG created a Virtual Reality game that engaged parents, kids and young adults alike by immersing them in the world of a new offering - Cadbury-Dipped Oreos, while also driving trials.

Client

Oreo is an iconic cookie brand which is a bestseller across the world and has been a vital player in the premium biscuit market since its launch in India in 2011.

Objective

While cookies like Milano, Pillsbury Cookies and Dark Fantasy rule the Upper Premium category, Oreo wanted a king-sized bite from the pie. Enter the Cadbury-Dipped Oreo – merging the delicious flavour of Cadbury chocolate with the classic Oreo to deliver a cookie that would storm the market and millions of taste buds. A product proposition of such magnitude required instant awareness and trials. The brief to the agency was to create an interactive experience that would help users enter the world of Cadbury-Dipped Oreos while also driving trials for the new offering.

Work

Fountainhead Digital MKTG delivered the desired impact with a Virtual Reality game that engaged parents, kids and young adults alike. The interactive game immersed players in an adventure set in a visually branded Oreo world. Players would participate in making and consuming Cadbury-dipped Oreo biscuits, coursing through chocolate and milk waterfalls on Oreo themed rides.

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