Fountainhead Digital MKTG worked with mental wellness organisation Mpower to create an identity that depicted the brand promise of Mpower.
Mpower is a social organisation, founded by Mrs. Neerja Birla, Ms. Ananya Birla and Dr. Zirak Marker, which campaigns for ‘stamping out of stigma’, associated with mental illness while also championing several initiatives for awareness, early detection, counselling and referrals for clinical treatment.
Mpower required to design an experience that communicated its core values and offering.
The task was to create an identity that conveyed the act and the result of seeking help – the critical step that Mpower and Fountainhead Digital MKTG identified for the dispensation of the service and promise of Mpower.
Fountainhead Digital MKTG created an identity depicting holding hands forming a speech bubble indicating outreach, support, inclusion and conversation to be the core of Mpower’s proposition, and the two change points that it works towards, across everything that it does. Fountainhead Digital MKTG then translated this identity into a visual universe and worked with Mpower to design all the experience points across media and the customer experience at the Mpower Centre, and the experiential platforms that it created like Ride To Mpower. The assets like the website, marketing materials and the spatial design portrayed a great sense of ‘hope’ with the use of bright and vivid colours and a focus on imagery that indicated a low barrier of outreach and inclusiveness.