Fountainhead Digital MKTG helped Asia’s largest educational group connect its 600+ schools and thousands of stakeholders including administration, teachers, parents and students through one multi-faceted platform.
Sri Chaitanya Schools is one of Asia’s largest educational groups, operating more than 600 schools across the country. The school administration poses a massive challenge – with more than 16,000 teachers on staff and more than 500,000 students across grades.
As per the directive of the Educational Ministry, it was necessary for every school to have an individual website, by location with an individual domain. This proved to be a major challenge for such a group at an administrative level and to execute individually. Sri Chaitanya Schools saw an opportunity to drive Teacher-Student and Teacher-Parent interactions through an app.
Fountainhead Digital MKTG worked with Sri Chaitanya Schools to build an app and a backend portal to be controlled by school management and administration. The Teacher login allowed the publishing of lesson plans, assignments, evaluation, notes to parents, and applications for substitution. The Student and Parent login allowed the access of information posted by teachers, personalised to batches and individual students. The Student and Parent login also covered timetables, the student remark book, fee payment, announcements and communications from various functions of the school and the group as a whole. All of the features were delivered through a bright and friendly UX which made the browsing experience a delight for the 3 user segments, with the convenience of instant replies, push notifications, fun and colourful icons, and typography.