Goafest brings together the entire South Asian Advertising community to a forum filled with networking, learning, inspiring speakers and a whole lot of fun! It is also India’s largest showcase of the best creative work of the region. In order to enhance the attendee experience, Fountainhead Digital MKTG created an app that runs the course of the entire celebratory season – starting from 6 months prior and leading up to the event. The app adapted intelligently to the phases of engagement – starting as a space that connected the users to the social presence of Goafest. The app was the one stop destination for registration, schedules, Q&A, event information and planning. Further, the app used Augmented Reality to direct users to various parts of the venue, using strategically placed and interestingly designed markers.