The Hello Bosstomer initiative launched by the Aditya Birla Group was the Chairman’s goal of making the entire USD 43 billion group and all its businesses more customer centric. The essence of this initiative and its main engagement platform was the Hello Bosstomer Portal – which brought together employees from across the Group to submit ideas on how to make all business processes more customer centric. The portal allows segmented idea submissions as well as the funneling of ideas, through multiple levels of filtration and evaluation, right up to enabling the piloting of ideas and finally the implementation. The portal serves both, idea submitters and administrators who don’t just evaluate, but collaborate with the idea submitters to ensure effective ideation, piloting and implementation.

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