In line with their People Vision for 2020, the USD 43 Billion Aditya Birla Group instituted a summit of their senior-most HR leaders called ‘HR Next’. The summit constituted of multiple strategic discussions, sessions by external resource persons, and an awards ceremony to recognise their top achievers. Fountainhead Digital MKTG built an app which created a pre-event engagement with the team long before they met. The app served as an information repository as well as a space for the HR leaders to connect, with an internal social networking feature. Further, the app featured multiple engagement features – from presentation guides, to features engaging in discussions from team members across the globe, to collaborating on presentations and papers to be presented, as well as fun activities like an HR meme generator. The app also utilised Confee at the event to streamline speaker interactions and ensure a truly enriching experience. Further, with the addition of the Fountainhead Traveller, the app served as an intelligent guide for delegates throughout the conference with personalised communication and itinerary management.