The International Premier Tennis League (IPTL) was a specialised league which brought an innovative methodology to Tennis, created by Mahesh Bhupathi. The League featured star and upcoming players representing teams from a diverse set of countries, and brought them together for a high-energy clash. The key to the excitement of the IPTL was in its methodology and format, and thus made the understanding of this by viewers critical. Fountainhead Digital MKTG created an animated video that launched the League while also clearly communicating the format to potential viewers in a manner that would be appreciated by Tennis aficionados. The video went across digital and social assets of the IPTL and laid the foundation for the communication and engagement that followed.