Largest Live Implementation of Augmented Reality in India



The Chairman’s Awards is an annual awards event and the greatest show of the year for the USD 43 Billion Aditya Birla Group. Every year, the event features performances by the likes of the greatest entertainment acts and stars of the world! In 2014, a shift was made – what if the business directors of the Aditya Birla Group were the stars, and what if they put on a show? Fountainhead Digital MKTG created specific large-scale Augmented Reality experiences for different business directors as per the relevance to their business. The Director put on a live show in front of 1500 people on open grounds with a 24 x 40 feet LED screen on stage. Each Director interacted with Graphics to the absolute delight of the audience. For instance, the Director of the Retail business had a clone of himself appear live and try on different clothes from a rack – a combination of motion sensing, NFC and Augmented Reality. Also, the Directors of Carbon Black and CEO of the Asset Management Business, each interacted with photo realistic animated creatures, representing their business. The Augmented Reality engine was custom developed to support 4K resolution graphics. The result was India’s largest LIVE Augmented Reality show till date.

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