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Mixed Reality for Equipment Sales

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SUMMARY

Fountainhead Digital MKTG worked on the exploration of an initiative, looking to use Mixed Reality on the Microsoft HoloLens as an immersive and advanced presentation tool for their equipment. The experience allowed the sales/marketing representative and the potential customer to see the equipment LIVE in the environment of the customer’s office or meeting room. Further, the customer or the sales representative could virtually ‘run’ the machine to show its working and different conditions. The machine could also be virtually dismantled to explain its parts and constituents and their properties, as well as advantages over the competitor offerings by overlaying like-to-like constituent comparison. The result is a sales pitch unlike any other, and a great way to overcome the difficulty of showcasing equipment that cannot be physically transported to the prospect’s location.