Oreo has been a vital player in the premium biscuit market since its launch in the country. While cookies like Milano, Pilsbury Cookies and Dark Fantasy rule the Upper Premium category, Oreo wanted a king-sized bite from the pie. Enter the Cadbury-Dipped Oreo – merging the delicious flavor of Cadbury chocolate with the classic Oreo to deliver a cookie that would storm the market and millions of taste buds.
A product proposition of such magnitude required instant awareness and trials. The brief to the agency was to create an interactive experience that would help users enter the world of Cadbury-Dipped Oreos while also driving trials for the new offering. We delivered the desired impact with a Virtual Reality game that engaged parents, kids and young adults alike.