Sri Chaitanya Schools is one of India’s largest educational groups, operating more than 600 schools across the country. The school administration poses a massive challenge – with more than 16,000 teachers on staff and more than 500,000 students across grades. In order to drive efficiencies as part of an organisation-wide digitisation initiative, Sri Chaitanya Schools engaged Fountainhead Digital MKTG to drive Teacher-Student and Teacher-Parent interactions through an app. The Teacher login allowed the publishing of lesson plans, assignments, evaluation, notes to parents, and applications for substitution. The Student and Parent login allowed the access of information posted by teachers, personalised to batches and individual students. The Student and Parent login also covered timetables, the student remark book, fee payment, announcements and communications from various functions of the school and the group as a whole. All of the features were delivered through a bright and friendly UX which made the browsing experience a delight for the 3 user segments, with the convenience of instant replies, push notifications, fun and colourful icons, and typography.