Shri Aditya Vikram Birla Hologram



Aditya Vikram Birla is the founder of the Aditya Birla Group (currently USD 43 Billion) and one of India’s greatest industrialists. He was a pioneer in business and in ‘taking India to the world’ with his expansion into international markets while focusing on developing the country and extensive community work. To commemorate the 20th year of his passing, his son and current Chairman of the Group, Mr. Kumar Mangalam Birla commissioned a tribute to him. At the annual awards event and in front of a live audience of around 1500 people, many of whom knew him personally, the founder, son, husband, father and grandfather appeared live on stage in front of his organisation and family. He delivered a speech of 3 and a half minutes that had never been heard before – a message that was absolutely similar to his style, full of pride, energy and great ambition. The experience left the entire audience awestruck and has been the most advanced ‘digital resurrection’ carried out in the world (far ahead of Tupac at Coachella and Michael Jackson). Fountainhead Digital MKTG used advanced Photorealistic Character Art, Visual Effects and cutting edge Holographic Technology with custom optics to deliver this project. The realism was achieved as a result of half a year of study and preparation that involved a team of anthropologists, speech experts, artists, writers, optical technologists, sound engineers, animators, graphics engineers and projection experts.