Toy visualisation through Mixed Reality



Fountainhead Digital MKTG worked on the exploration of an initiative, looking to market high-end boxed toy car race tracks to kids in the experiential environment of toy stores, without the need for complex hardware or installation. The SKU had a complex packaging which could not be opened for kids to experience and required time for installation, while at the same time being premium priced for its great experience. An immersive app was developed on the Microsoft HoloLens, which allowed kids and their parents to simultaneously experience a virtual twin of the toy track in the store from any box or SKU. The virtual experience was made in Mixed Reality on Microsoft HoloLens for multiple users to experience together, without the challenges of perspective and with the fun of a wearable.