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Virtual Reality Safety Simulation

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SUMMARY

Fountainhead Digital MKTG worked on the exploration of an initiative, looking to improve the safety standard of a business’ manufacturing plant that dealt with potentially hazardous chemicals. Due to the high number of contract workers with high attrition, the plant was unable to enforce best-in-class safety standards leading to frequent injuries. The problem faced by the plant was the low literacy levels of the contract workers, many of whom didn’t even speak the national language. Further, most didn’t have adequate understanding on the importance of safety and the consequences of ignoring it. Finally, the plant’s safety team could not take proactive measures for safety assurance by detecting Acrophobia, Claustrophobia, Vertigo and potentially reckless behavioural traits. Fountainhead Digital MKTG created an immersive VR experience in the HTC Vive which recreated the plant layout in Virtual Reality, along with simulations of tasks carried out by workers. The experience was language-agnostic and immersive, having the capability to relay back information on behavioural traits to the EHS team of the plant. All major simulations were recreated with multiple scenarios playing out the day-to-day operations. The experience was also enjoyable for the workers and could potentially serve as a means for building the reputation of the plant among the local population in the near future.